At Sun Life Financial, we believe that by actively supporting the communities in which we live and work, we can help build a positive environment for our customers, employees, advisors and shareholders.
Our sponsorship portfolio includes professional and amateur sports organizations in key markets, and with a sharpened focus on sustainability, these sponsorships allow us to give back to our communities and encourage healthy living.
Major corporate sponsorships:
Canadian Football League (CFL)
Sun Life Financial has been a partner of the CFL since 2011. Our signature program, Sun Life Financial Kick Diabetes, combines our strong relationship with the CFL and our commitment to prevent diabetes – our primary philanthropic focus - and its related complications. This proud sponsorship features the Sun Life logo on the players’ jerseys, in-venue signage and in-stadium promotions throughout the CFL West and East Division playoffs, including the Grey Cup Championship game.
Toronto Maple Leafs (National Hockey League)
The Toronto Maple Leafs is an Original Six NHL franchise that has been in existence for close to 100 years and represents the biggest hockey market in the world. Each year, in partnership with the Maple Leafs, Sun Life Financial hosts the Skate with the Leafs event for employees, advisors and members of the community. This annual event allows partners like Boys and Girls Clubs, SickKids and the JDRF (Juvenile Diabetes Research Foundation) to hit the ice at the Air Canada Centre to meet and skate with past and present Toronto Maple Leafs players. The Maple Leafs sponsorship is also an important platform for our Sun Life Financial Helping Buds program and our continued commitment to the prevention of diabetes and its related complications.
Montreal Canadiens (National Hockey League)
Sun Life Financial is a proud partner of the Montreal Canadiens, an iconic hockey team that is ingrained in the culture of Quebec. Our partnership with the Canadiens includes major initiatives aimed at supporting Sun Life’s commitment to diabetes prevention in Quebec. Our most recent initiative was a donation to the Fondation pour enfants diabétiques du Québec for every goal scored by the team at the Bell Centre, and donations for every tweet and retweet using the hashtag #Monactiondiabète. An annual Blood Drive with Canadiens players was also held that included the opportunity for the public to be screened for diabetes. The sponsorship also provides rinkboard signage at all home games, and client hosting opportunities.
Toronto Raptors (National Basketball Association)
The Toronto Raptors are known as “Canada’s Team” and are quickly being recognized as a team, and a brand, on the rise in the NBA. The Raptors offer Sun Life Financial an opportunity to connect with a passionate and enthusiastic fan base. In addition to in-venue signage, the sponsorship with the Raptors involves title sponsorship of the Sun Life Financial Heritage Series. This flagship program allows us to conduct youth basketball clinics for various cultural groups throughout the Greater Toronto Area. It provides an opportunity to talk to kids about planning for life, inspiring them to stay in school, eat healthy, stay active, be respectful and, most important, be smart with their savings. In conjunction with these clinics, heritage-themed Raptors games feature dedicated signage, video board features and cultural halftime performances from the communities that make up the diverse population of Toronto.
Kitchener Rangers Hockey Club (Ontario Hockey League)
Kitchener-Waterloo is home to Sun Life Financial’s Canadian Head Office and we are proud to support a team that is an important part of the local community where so many of our employees and advisors live and work. As part of our sponsorship agreement with the Rangers, Sun Life is the title sponsor of the Kids In Gear program, which allows Waterloo Region kids who otherwise could not afford to play to get involved in hockey. The annual “Skate with the Rangers” event is highly anticipated by local Sun Life employees and the community at large. It brings together community partners, Sun Life employees and advisors, their families and clients to get active and have fun while skating with their local hockey heroes. Always a success, the skate collects gently used hockey equipment and donations in support of the Sun Life Financial Kids In Gear program.
Colisée Financière Sun Life in Rimouski, Québec
The Colisée Financière Sun Life is a key element of our sponsorship portfolio in Quebec and the nearby eastern region of the province. Rimouski Coliseum, home of the Rimouski Oceanic of the Quebec Major Junior Hockey League, is the largest arena east of Quebec City and a major player in the regional economy. The naming rights partnership provides great local visibility and the opportunity to connect and engage with residents, businesses and advisors in the region.
If you have general questions, or you are interested in submitting a sponsorship proposal to Sun Life Financial, please send an email including an overview of the opportunity, target audience, timing, geographic location, as well as all contact information to firstname.lastname@example.org. Please allow at least 6 weeks to properly assess each opportunity
For Quebec-based sponsorship opportunities, all sponsorship requests must be submitted through our dedicated site at sunlife.sponsor.com.
If you are a charitable or non-profit organization with a focus on diabetes or arts and culture, your request for support may fall within our Philanthropy mandate.