It’s always important to know who you’re working with. When it comes to your lifetime financial security, you’ll want to work with Sun Life Financial.

A safe place to put your trust

When you choose to work with a Sun Life Financial advisor, you’ll benefit from all the qualities that have consistently made us of one of Canada’s most trusted brands.1

For more than 150 years, we’ve been building long-term relationships grounded in trust. Trust in our products. Trust in our people. And trust in our commitment to be there when you need us to deliver unparalleled customer service.

Expert advice

Sun Life Financial advisors go through a comprehensive training and development process to ensure they have the expertise you need. Each one of our 3,200 advisors, in over 1,400 communities all across Canada, are continuously upgrading their expertise to ensure you always get the highest-quality financial advice.

Effective solutions

Our people aren’t just trained and updated on the full range of financial solutions available. They’re also:

  • Equipped with an extensive array of products and services to meet all your protection, savings, retirement planning and investment needs
  • Connected to our dedicated team of full-time financial planners who can offer and manage solutions to address the most complex personal financial planning needs

Ethical professionals

Personal and professional integrity are the cornerstones of our business. Backed by the strength and stability of Sun Life Financial, our advisors are committed to the highest standards of professional ethics. Each year every advisor must complete our Sun Life Financial Code of Business Conduct acknowledgement process. So you can rest assured that your advisor always places your interests first.

Outstanding service

We’ve made extensive investments in infrastructure, people and technology to ensure that our customer service is second to none. And we’re proud of the many awards and tributes our customer service has received over the years. But the real test comes every single day, as we deliver the advice and service you need – the way you need and expect it. 


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